HEA Marketing Dashboard is an internal analytics tool used exclusively by Health Exchange Agency (HEA) staff to monitor and manage our own advertising campaigns across Google Ads, Meta, and Microsoft Advertising. The tool consolidates advertising performance data — spend, impressions, clicks, and cost-per-lead — with our internal sales and lead records, allowing our marketing team to track return on ad spend and make informed decisions about our own campaigns. This application is for internal company use only and is not available to the public or to external clients.
Access to the dashboard is restricted to authorized HEA employees and is protected by authentication. The tool does not collect, store, or process any data from visitors to this website — it exists solely to support HEA’s internal marketing operations and is not a consumer-facing product or service.